As America has become a more diverse and multicultural society, there has been a growing segmentation of medical markets. Many patients must choose a primary care doctor based on which physicians are designated healthcare providers linked to the patient's HMO, PPO, or insurance carrier network. Keeping in mind that word of mouth is the best source of referrals, it is important to understand why patients will seek out a physician who belongs to an HMO or PPO, but is also identified by characteristics such as:
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